Devis & facturation
Why 4 out of 10 quotes go unanswered (and what to do about it)
An unanswered quote is almost never a refusal. It's an oversight. Three well-timed follow-ups change the sign rate.
Raouf CHERIBET
CEO
1 min read
Silence after a quote easily reads as a refusal. In reality, the client opened the email, thought they'd reply in the evening, and forgot. The quote is still alive, it just needs a reminder.
The right follow-up rhythm
- Day 3: a short message to check the quote arrived safely
- Day 7: we offer to discuss it verbally for five minutes
- Day 14: final follow-up, we announce we're closing the file due to no response
Beyond three follow-ups, returns plummet and persistence damages the relationship. Better to close cleanly: a client who said no today might return in six months.
What really makes the difference
The first craftsman to reply wins the job in most cases. Responsiveness outweighs the price difference on small amounts.
Sunbu sends these follow-ups for you. See how to activate automated follow-ups.
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